you could even hear the groans at WWDC 2019 when the price was revealed.īut maybe that was all part of Apple’s plan, it seems to me that the evil geniuses at Apple knew exactly what they were doing. However, when it’s sold seperately, the price sticks out like a sore thumb. If it was sold with the Pro Display XDR and bumped the price by an extra $999, no one would’ve batted an eyelid. The biggest mistake that Apple made, was to sell the Pro Stand seperately. The biggest competitor to the Pro Display XDR, Sony’s BVM-X300 V2 Where did Apple do wrong? So when you compare the two, it’s actually mind blowing what Apple are offering, a more advanced setup with a huge discount on what’s currently available. That’s just for the monitor, not including all your other set-up. It’s currently Sony’s flagship model in their professional monitor line-up and the cheapest i could find was for around $28,000. Sounds like a lot, but let’s compare with one of the current leaders on the market, Sony’s BVM-X300 V2. If you were to buy the new Mac Pro, Pro Display XDR and the Pro Stand, the total cost would be $11,997. Well, actually no, what Apple have done is actually quite ground breaking. The dream for a lot of creative professionals Isn’t the price just a bit too steep? People who have a lot of heavy duty workloads, especially involving some form of media, are the ones who should be considering the Pro Stand. This includes fields such as photography, videography and cinematography to name a few. It’s aimed at visual creative professionals, people working on high budget projects who need the absolute highest quality possible. Because of this, The target audience is not for the average Joe, it’s for the pros. It’s an incredibly advanced 32″ retina 6k display, the first of it’s kind actually. Let’s be honest, this display is not for watching Netflix (although it’d look amazing!). Let’s take a deeper look and see if maybe, just maybe, the Pro Stand along with the Pro Display XDR is worth it for you.įirst, let’s talk about the reason why you would buy the Pro Stand, the Pro Display XDR. They’re interested in the Mac Pro and it’s impressive capabilities. I know what you’re thinking, are you crazy? Of course it’s not worth it! $999 for a stand?! You could almost buy a MacBook for that price! Well, yes, that’s true, but the people who are interested in the Pro Stand are not interested in owning a MacBook.

999 pro stand